Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. He has consulted for some of the world’s largest companies and lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne produces the Marketing Analytics Summit and serves as co-founder and Board Chair Emeritus of the Digital Analytics Association. He has written twelve books on Internet advertising, marketing, and customer service including the humorous Devil’s Data Dictionary and his latest, Artificial Intelligence for Marketing: Practical Applications. Sterne is on the Advisory Board of a variety of startups and is a consultant to People Centered Internet.