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How Analytics Planning Drives the Data Mesh
It’s not the Marketing Funnel: It’s the Full Funnel powered by CDP 2.0
November 21, 2022
Concepts such as the marketing funnel are discussed less often these days as we focus more on digital. But as the lines continue to blur between Sales and Marketing, with packaged solutions for Customer Journey ...
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Do We Need to Engage Customers in Real – Time? Well, yes, You Do!
November 21, 2022
The power of Customer Data Platforms and Decisioning Engines. Today, many firms seek to engage customers in an omnichannel way, specifically in digital channels such as mobile. Unfortunately, many customer engagements and journeys are powered ...
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Why you need a Data Strategy before Data Governance: connecting the dots across Strategy, Policy, and Governance.
November 21, 2022
Part One: Data Strategy is more important than ever in an Age of AI. This will be a multiple-part series on Data Strategy and how it is the pre-cursor to Data Management and Data Governance. ...
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