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Success Framework for Marketing Generative AI: Cautiously exuberant
August 26, 2023
Highlights/Executive Summary Generative AI is exploding onto the Data Analytics Scene with many potential use cases. Firms and Consumers have shown extreme exuberance about the potential use cases. Not all use cases are ready for prime time, ...
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How Analytics Planning Drives the Data Mesh
December 7, 2022
In this article, we are going to review the elements of a good Analytics Planning Framework and how Analytics Planning is part of Data Product Ownership in the Data Mesh. What is Analytics Planning? As ...
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Sixth City Marketing Interviews Dr. Tony Branda of Pace University
August 5, 2019
As we continue with our series on higher education industry leaders, our next interviewee is Dr. Tony Branda from the Lubin School of Business at Pace University. Dr. Branda specializes in marketing analytics, a field in which he has ...
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