Sixth City Marketing Interviews Dr. Tony Branda of Pace University

As we continue with our series on higher education industry leaders, our next interviewee is Dr. Tony Branda from the Lubin School of Business at Pace University. Dr. Branda specializes in marketing analytics, a field in which he has completed extensive research and has received publication in a variety of outlets. Additionally, he holds a doctoral degree in marketing… Read more »

Now What?

One planning season, as we were reviewing metrics and processes, building spreadsheets, developing assumptions, forecasting our opportunities and potential challenges, a new senior manager came into the picture. We were rushing around gathering our data and putting together our analytic plans, but not a big deal, right? We’ll pull together a quick program review, we… Read more »

Curiosity: The Feature We Share

The important thing is to not stop questioning. Curiosity has its own reason for existing. – Albert Einstein The Analytics Hall of Fame is populated by a variety of people who are practitioners, academics, consultants, and vendors. We are from a variety of specialties, including Artificial Intelligence, Data Science, Business Intelligence, Big Data, CRM, Martech,… Read more »