“Throughout my career, I have been passionate about leveraging data and analytics to achieve sustained competitive advantage. My first deployment of predictive models was a big ‘a-ha’ moment for me as I put into practice the quantitative skills I had learned and saw, first hand, the material incremental revenue that results from the application of data science.
In the early 2000s, I was one of the first corporate Chief Analytics Officers at a time when analytics was undervalued as a function and subjugated to other areas deemed more ‘strategic.’ I never believed this to be the case and labored long and hard to educate C-suite executives about the significant value of analytics not just for marketing, but across virtually every enterprise function.
I had the great opportunity to work with Tom Davenport to help him write books that became beacons of change as he convincingly demonstrated and elevated the value that analytics can have and has had on enterprise performance.
I believe that we are now entering the ‘golden age’ of analytics. Analytics and data-driven decision making have come to occupy an essential seat in the C-suite. Corporate performance is about optimization of key business levers and those companies that fully embrace analytics will be standout performers. In this new age, it is time for practitioners and academics of analytics to have their own Hall of Fame providing a well-deserved center stage to recognize unsung heroes.”
Dr. Tony Branda, Founder
PANEL OF JUDGES
Meet our Analytics Hall of Fame Prestigious Panel of Judges
“The Analytics Hall of Fame provides Customer Relationship Management (CRM) practitioners and academics with a forum to discuss emerging innovations like artificial intelligence, IoT, social CRM, as well as the effectiveness of the growing ecosystem of companion mar-tech and integrated service solutions, which are quickly becoming a prominent means of differentiating customer experience. Finally, a community has arrived, to recognize and celebrate advancements that are shaping the very near future for companies and consumers.”Read full bio
“Analytics is about change—altering perceptions, business practices, and organizational traditions—it can be challenging in most environments. That’s the value of the Analytics Hall of Fame—a unique network of those sharing similar challenges, a forum for exchanging ideas, and a community that both supports and celebrates our accomplishments.”Read full bio
“As a 35+ year practitioner of business analytics across multiple verticals, who has seen statistics evolve into data analytics into business intelligence and now into data science and AI, I applaud Dr. Branda and my colleagues for creating the Analytics Hall of Fame. Building a forum for both recognition of extraordinary achievement in data science/AI and an idea exchange will serve and advance the interests of users of data analytics at levels of skill.”Read full bio
“As data and digital technology continues to transform how we do business, the intelligence disciplines—analytics, modeling, and research—are challenged to meet heightening business expectations for efficiency, market relevance, and insight that will enable business success. The Analytics Hall of Fame offers us a platform to share, appreciate, and recognize the individuals and organizations and their break-through efforts as this revolution continues.”Read full bio